1. What do you want to improve? What thing, object, product, organization, plan, method, anything do you want to improve?

2. What is the problem? Objective? Goal? 
                                      
3. What is the present situation? Condition?
 
4. Who (or what) caused it? Why? When? Where? How?
 
5. What may, can, should or must be done about it?
 
6. Who should do it. You, Alone? Or should you recruit others to join you, to help you?
 
7. When is an improvement needed? When?
 
8. How do you thing the object, product, plan, method, anything should be improved? Write down your own ideas for improvement.
 
9. Can whatever you want to improve be made better or more desirable by making it bigger? Enlargement has greatly improved many things from food packages ("large economy size"), to buildings, machinery, ships and countless item. Think big!
 
10. Can whatever you want to improve be made better or more desirable by making it Smaller? Compactness is increasingly important as our world and our lives become more crowded. Miniaturization has made much of modern technology possible. Think small!
 
11. Can you make improvements by increasing numbers? Elections are won by increasing number of voters. Organizations expand and become more powerful by increasing the number of members. Six-packs increase beverage and food sales. Military superiority often depends upon increasing number of men, weapons, war-heads, etc. Advertising depends upon increasing the number of readers who will buy. Increasing numbers is a sure way to improve in many fields.
 
12. Can you make improvements by decreasing numbers? By decreasing numbers, you often can improve quality, eliminate waste, improve efficiency, reduce costs. Consider simplifying things by decreasing numbers (numbers of parts, movements, packages, operations, replacements example: "solid state" components).
 
13. Can what you want to improve benefit be by being combined with something else? The opportunities are endless for improving by combining. The Washer-drier laundry unit and the refrigerator-freezer are obvious combinations and there are thousands more.
 
14. What can you add which will improve value?
 
15. What can you eliminate to improve efficiency, decrease costs, simplify?
 
16. Can you improve by increasing speed? Increasing speed increases productivity and usually reduces cost.
 
17. Can you improve quality, safety and decrease rejects, or reduce equipment or employee stress by reducing speed?  
18. How can you improve controls? Control technology offers unlimited opportunities.
 
19. Could you improve by increasing softness? Many fabrics have been made much more desirable by making them softer and that is only one of countless examples.
 
20. Could you improve by increasing hardness? Harder metal alloys, cutting tools, resistant finishes are only a few of many examples.
 
21. Could you make what you want to improve easier to obtain, use, apply, etc.? The sure way to increased desirability is: make it easier!
 
22. How can you simplify it? Make is less complicated? Therefore ore desirable; less expensive.
 
23. What specific corrections should be made? Most improvements are made by correcting existing conditions.
 
24. Can you change and improve the color? Color not only can beautify but it has a powerful psychological effect. Color-psychology is a wide-open field with unlimited applications and opportunities.
 
25. Can you change and improve the material? Materials for every purpose are so varied and their uses so remarkable that they offer almost unlimited opportunities for improving virtually everything! Constantly search for new and improved materials. And search for new combinations of materials.
 
26. What changes in production would improve efficiency, quality, output, etc.? Reduce costs, waste, labor? Production methods change constantly so you not only must suggest production improvements but do it first!  
27. What changes in personnel are needed? More? Fewer? More skilled? Training program? Motivation?
 
28. What improvements can be made in your plan? Check it against these Questions. Almost every plan can be improved at least 10 ways by intensive reviews.
 
29. What time changes would improve efficiency and employee relations? Could time changes increase uses of facilities, fixed overhead? Only 24-hour use (including maintenance) constitutes 100% efficient use of fixed overhead equipment and property.
 
30. How can you better divide time allocations, personnel functions, operations, work-load?
 
31. How can you multiply results? Additions are good, but multiplying will make you richer!
 
32. How can you magnify desirable qualities to make them appear even more desirable?
 
33. Can what you want to improve be made better or more desirable by changing its shape? Thousands of products have used this simple method to achieve distinctiveness, efficiency, increased demand.

34. What qualities and characteristics should be retained. Often eagerness to make changes sacrifices  qualities which should be retained. There is danger in being suddenly too new and too different.

35. What can be discarded advantageously? You will be surprised at the number of needless things and methods which you can get rid of and streamline you operation.

36. Should you set a definite limit? The imposed restrictions of definite limit are a useful and often necessary control which should not be overlooked in managing many situations.

37. How can what you want to improve be modified? Often drastic changes are neither necessary now desirable, but some simple modification may produce sensational results.

38. How can you diminish danger and increase safety? And thus appeal to one of the most primitive and powerful human desires: security.
 
39. How can what you want to improve be related to and/or associated with something of established desirability? "Tie-in" offers and cooperative ventures can be arranges for mutual advantage, often with spectacular results.
 
40. How can you improve appearance? People, organizations, products and things are judged by appearance. Often appearance too greatly affects the judgment, but that's how it is and you disregard this fact to you disadvantage.
 
41. How ca you activate? Increase activity? The old saying that "action speaks louder than words" is as true as ever. Action attracts attention, holds interest. Always has. Always will. So increase activity.
 
42. Can you offer or improve your guarantee, insure against defects or loss, eliminate or minimize liability? Can you emphasize your guarantee through testimonials?
 
43. Can what you want to improve benefit by increased purity and sanitation or by reduced harmful pollution?
 
44. Could any of the following changes help? (a) element, (b) lower, (c) stiffen, (d) make more flexible, (e) reinforce, (f) strengthen, (g) refine, (h) invert, (i) reverse, (j) rotate, (k) recycle, (l) condense, (m) expand, (n) superimpose, (o) ocillate, (p) vibrate, (q) whirl, (r) swivel, (s) insulate, (t) tighten, (u) loosen, (v) make more quiet, (w) streamline, (x) automatic, (y) self-regulate, (z) computerize.
 
45. Would what you want to improve be better by being made lighter? or heavier?
 
46. Can you make it more convenient? Can you improve distribution, supply, location, simplicity?
 
47. Can you increase happiness, enjoyment, fun? Can you increase comfort, well-being, relaxation?
 
48. Are there possibilities in syndication, franchising, serialization?
 
49. Can service, maintenance, repairing be improved? Made easier, faster, less costly?
 
50. Can you make it more fashionable? Styles, fashions, designs change very frequently. Keep apace or ahead.
 
51. Can you make it more impressive?
 
52. Are there possibilities in easier terms, simpler financing? Discount for cash, Quantity, related purchase, immediate purchase?
 
53. Can you identify what you want to improve with a favorable, easily remembered symbol? A major memory factor is association.
 
54. Can you make improvements in: (a) name, (b) label, (c) trademark, (d) package, (e) design of an of the foregoing?  
55. Can what you want to improve be recommended by accredited testing and convincing testimonials? Backed by guarantee?
 
56. Can it be made more time saving? More labor saving? More money saving?
 
57. Could you more effectively use samples? A bonus? Action-incentive? Inducements?
 
58. Could you profitable add an extra value, extra feature, extra ingredient, "mystery" ingredient?
 
59. Will the improvements you suggest: Increase production? Reduce costs? Improve quality? Increase sales? Increase income? Increase profits? Provide security?
 
60. Will your improvement (a) give people more of what they want and/or (b) less of what they don't want. That is he ultimate test of any change. It determines success or failure.